It's Time To Avenge

Concerning the Marvel superhero team the Avengers, my sister asked me, "What are they avenging?" It's not a new question, and, frankly, there's never been a good answer. I think the name never made sense but was just supposed to sound cool. But, with the movie coming out in mere hours, I was struck with a sudden bolt of inspiration.

Now, I don't know much about marketing, but I came up with this concept for an ad image to accompany an opening day campaign in the tradition of "Mortal Monday." Not to toot my own horn, but I do believe it's quite the slam dunk.

As I envision it, when the clock strikes midnight tonight, they would unfurl the wallscapes of this image in Times Square; set up billboards, signs, posters; even promote a nationwide "cover the night" campaign among fans.

Alternatively, I considered the following, but I decided that it was a little too obvious and cute, which was not really what I was going for:

Alas, it's probably a bit late for Marvel to arrange this for the movie release. But I would even propose that Marvel should retire the "Avengers Assemble!" battle cry in the comics, instead replacing it with "Avenge somebody." Here are some mockups I put together as examples to show how well this could work: